We believe that badass is beyond gender.

For 20 years, we’ve worked where we play—bringing disruptive design to the outdoor and active lifestyle industry. We’re connected by our love of adventure—and by how much we believe. In a level playing field. In taking the lead. In rejecting expectations.

But it’s not enough to believe.

The stats say men and women are getting after it in nearly equal numbers, but they also show that

women’s stories aren’t being told as often, or as well.

It’s time to change that.

It’s up to us to tell the real story. The one we see every day. She’s out there leading ascents, landing tricks, and pushing through the last rep. She’s defying challenges and crushing it, on her own terms.


We have the power to transform how brands market to women.

But we can’t do it alone. Join us in using the power of disruption as a force for change.


Thirsty to learn? Discover 5 important reasons why female consumers are crucial to your business growth.